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  • Writer's pictureLaura Miller

You WANT that top. But what's its CPW?

I'm going to take an educated guess: you ... miss ... shopping. I mean, do you even remember what it feels like to have an event to dress up for? Picking out an outfit, applying mascara, selecting jewelry, putting on perfume? These days I feel dressed up as long as I'm wearing a bra. Ten months of isolation has made even me, a somewhat reluctant shopper, miss the smell of a boutique.

Soon we'll be ready to get out there again and hit favorites like Free People and Anthropologie. So, in anticipation of this moment, I'm going to share a little theory I coined, which I call CPW. This stands for Cost Per Wear and it's pretty much how I determine which purchases to make. It harkens back to my ad agency / media planning days, when we had to calculate the CPM of an ad, (cost-per-thousand viewers.)

Let's take deeper dive into this theory. You know that $30 blouse you bought last year? It seemed like a good deal, but it was a little too snug and you only wore it once. Well, girl, that cost a fortune with a CPW of $30. How about those $150 Ugg boots? Let's see, you did wear them 4 times a week for 6 months, so their CPW is $1.56, (and that's only factoring in one season!) Jeans? Yes! Go for the expensive ones ... do NOT feel guilty. If they cost $150 and you wear them 3 times a week for 12 months, that's less than a dollar per wear!

Do you see where I am going with this? It's not about cost, it's about value. It's okay to splurge on staple clothing items. By the time we go shopping again, I will have purchased nary a thing for almost a year. So, I will definitely be getting out there for some retail therapy. Who's joining me?

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